D'EDGE PROMOTIONS Why Is Technical SEO Important? Business owners often share frustrations with their employees, friends, family or seemingly tech-savvy strangers on the street about their company website. They’ve heard that it’s absolutely necessary to have an online presence, but they know their website isn’t making any money. There’s a solution for that and it goes by the name of search engine optimization (SEO). Before deciding to invest in an SEO specialist, business owners should rightfully question just what this mysterious concept is, how it works and what makes it so valuable. When I told my parents all about my job at Snap, they were quite confused about what exactly I did for a living. I spent months explaining it in simple terms, examples, and metaphors. Try as he might, my dad still didn’t know if SEO was a noun, a verb or my job title. I realized that if my own family was confused, which is so invested in my day-to-day life, there’s a good chance m...
D'EDGE PROMOTIONS What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stu...
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