D'EDGE PROMOTIONS Why Is Technical SEO Important? Business owners often share frustrations with their employees, friends, family or seemingly tech-savvy strangers on the street about their company website. They’ve heard that it’s absolutely necessary to have an online presence, but they know their website isn’t making any money. There’s a solution for that and it goes by the name of search engine optimization (SEO). Before deciding to invest in an SEO specialist, business owners should rightfully question just what this mysterious concept is, how it works and what makes it so valuable. When I told my parents all about my job at Snap, they were quite confused about what exactly I did for a living. I spent months explaining it in simple terms, examples, and metaphors. Try as he might, my dad still didn’t know if SEO was a noun, a verb or my job title. I realized that if my own family was confused, which is so invested in my day-to-day life, there’s a good chance m
D'EDGE PROMOTIONS Improve Your Site's Google Ranking With This All-in-One SEO Toolkit Search engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don't work directly in digital marketing or analytics. After all, so long as your website is live, people will be able to find it through a simple Google search... right? Well, not exactly: Without a solid SEO strategy, your website has virtually no chance of landing on the first search engine results page (SERP)—and that's a problem. Research has shown that 75 percent of users don't venture beyond the first SERP, with more than 67 percent of all clicks on SERPs going to the top five listings on that first results page. So yeah, good SEO matters. A lot. But then we loop back to the issue of implementing SEO without knowing which strategies to utilize. Tackling complex, ever-changing search engine algorithms, managing keywords, and staying on top of
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