D'EDGE PROMOTIONS What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stu...
D'EDGE PROMOTIONS A List of Must-haves for an Effective Digital Marketing Strategy Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digital marketing effort is also backed by sound strategy. The next question that arises is “how exactly do you go about making a good digital marketing strategy?” Let’s take a look at a few pointers you should consider when working on creating the right digital strategy for your business. Tip 1: Put Yourself in Your Consumers’ Shoes Identify how your prospects, as well as existing consumers, interact wi...
D'EDGE PROMOTIONS How Can Big Data Contribute To Digital Marketing Success? Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes. As the number of outputs and customer characteristics have increased, companies are faced with huge volumes of both structured and unstructured data. This level of processing is beyond the capacity of traditional databases and software techniques. I use Google Analytics extensively in my work and also have my hands on a couple of big data tools. Digital marketing is my area of expertise, so I know where business...
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