D'EDGE PROMOTIONS A List of Must-haves for an Effective Digital Marketing Strategy Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digital marketing effort is also backed by sound strategy. The next question that arises is “how exactly do you go about making a good digital marketing strategy?” Let’s take a look at a few pointers you should consider when working on creating the right digital strategy for your business. Tip 1: Put Yourself in Your Consumers’ Shoes Identify how your prospects, as well as existing consumers, interact wi...
D'EDGE PROMOTIONS How Can Big Data Contribute To Digital Marketing Success? Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes. As the number of outputs and customer characteristics have increased, companies are faced with huge volumes of both structured and unstructured data. This level of processing is beyond the capacity of traditional databases and software techniques. I use Google Analytics extensively in my work and also have my hands on a couple of big data tools. Digital marketing is my area of expertise, so I know where business...
Comments
Post a Comment