D'EDGE PROMOTIONS Why Is Technical SEO Important? Business owners often share frustrations with their employees, friends, family or seemingly tech-savvy strangers on the street about their company website. They’ve heard that it’s absolutely necessary to have an online presence, but they know their website isn’t making any money. There’s a solution for that and it goes by the name of search engine optimization (SEO). Before deciding to invest in an SEO specialist, business owners should rightfully question just what this mysterious concept is, how it works and what makes it so valuable. When I told my parents all about my job at Snap, they were quite confused about what exactly I did for a living. I spent months explaining it in simple terms, examples, and metaphors. Try as he might, my dad still didn’t know if SEO was a noun, a verb or my job title. I realized that if my own family was confused, which is so invested in my day-to-day life, there’s a good chance m...
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