D'EDGE PROMOTIONS A List of Must-haves for an Effective Digital Marketing Strategy Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an organization that is not leveraging the Internet is losing out of a major chunk of its target audience. Having said that, it’s also important that like any marketing effort your digital marketing effort is also backed by sound strategy. The next question that arises is “how exactly do you go about making a good digital marketing strategy?” Let’s take a look at a few pointers you should consider when working on creating the right digital strategy for your business. Tip 1: Put Yourself in Your Consumers’ Shoes Identify how your prospects, as well as existing consumers, interact wi...
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