D'edge Promotes You

D'EDGE PROMOTIONS What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stu

D'EDGE PROMOTIONS 5 future digital signage trends of 2018 Displays get cooler Screens are going to get even wider than they are now, yet slimmer than ever before. The advance word is that technology for reflective displays —full color e-paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs. In the interim, 2018 should see a 42-inch black and white e-paper display hit the consumer market. Refresh rates for these displays still prevent using rich video, but many organizations are taking to E Ink® screens. They're cheap to buy, cheap to use and mobile. LCD screens will see much higher resolutions. 2018 will be the year that UHD becomes the new standard. And there'll be more colors as well, as the industry moves from sRGB to BT.2020, which not only has 4K and 8K resolutions of 3840 by 2160 and 7680 by 4320, but frame rates of up to 120p, and boasts a

D'EDGE PROMOTIONS Why digital marketing is important Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences Challenges facing digital marketers Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and th