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D'EDGE PROMOTIONS How Can Big Data Contribute To Digital Marketing Success? Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes. As the number of outputs and customer characteristics have increased, companies are faced with huge volumes of both structured and unstructured data. This level of processing is beyond the capacity of traditional databases and software techniques. I use Google Analytics extensively in my work and also have my hands on a couple of big data tools. Digital marketing is my area of expertise, so I know where business

D'EDGE PROMOTIONS Why Is Technical SEO Important? Business owners often share frustrations with their employees, friends, family or seemingly tech-savvy strangers on the street about their company website. They’ve heard that it’s absolutely necessary to have an online presence, but they know their website isn’t making any money. There’s a solution for that and it goes by the name of search engine optimization (SEO). Before deciding to invest in an SEO specialist, business owners should rightfully question just what this mysterious concept is, how it works and what makes it so valuable. When I told my parents all about my job at Snap, they were quite confused about what exactly I did for a living. I spent months explaining it in simple terms, examples, and metaphors. Try as he might, my dad still didn’t know if SEO was a noun, a verb or my job title. I realized that if my own family was confused, which is so invested in my day-to-day life, there’s a good chance m

D'EDGE PROMOTIONS How to Build the Right Content Marketing Strategy for SEO Growth Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEO's believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that  not all of your audience’s content needs are captured in a search.  Ask your nearest customer service representative what questions they answer every day; I can guarantee that you won’t find all of those questions with search volume in a keyword research tool. Keyword research can also tempt you to develop content that your brand really shouldn’t be cheating because you don’t have anything unique to say about it. Sure, you could end up i

D'EDGE PROMOTIONS How To Use Geo-Targeting In Digital Marketing Search engine optimization is an incredibly popular marketing approach these days. If you are using it to promote your product or service, you likely face numerous competitors, many of whom boast marketing budgets that dwarf yours. This, however, doesn’t mean that you can’t win – using geo-targeting, you can pick your fights and precisely concentrate your efforts on the target demographics that will bring you the best results. Here’s how. 1. Dig deeper into demographic and geographic data It is a normal practice for marketers to run  demographic analysis  to decide on the best target areas for the launch of new products – it allows them to locate markets with high concentrations of potential customers and good income prospects. However, if you want to get more out of it, you should dig deeper and run an additional evaluation of how difficult it is going to be to reach your target customers. For

D'EDGE PROMOTIONS The Impact of Blockchain on SEO What is the purpose of SEO? It’s to get indexed and ranked high when consumers search for products, services, or information. And the purpose of a high ranking? To get visitors to your website who will then purchase your product or service. What is the purpose of blockchain? It is to create a secure, trusted, and immutable record of transactions, documents, and data. The technology is new but is obviously already disrupting many sectors of the economy (healthcare, insurance, governments, financial services, travel, education, logistics/transportation, and more.). So how does blockchain, a technology that secures transactions, relate to SEO? Right now, marketers and other business SEO’ers are focused on keeping up with Google algorithms, scientific keyword research, backlinks, and rich content. And a part of any marketing campaign is usually related to a strategic digital ad campaign. After all, when visitors clic