D'EDGE PROMOTIONS
D'EDGE PROMOTIONS
Elegance is not standing out, but being remembered.
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D'EDGE PROMOTIONS
D'EDGE PROMOTIONS How Can Big Data Contribute To Digital Marketing Success? Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes. As the number of outputs and customer characteristics have increased, companies are faced with huge volumes of both structured and unstructured data. This level of processing is beyond the capacity of traditional databases and software techniques. I use Google Analytics extensively in my work and also have my hands on a couple of big data tools. Digital marketing is my area of expertise, so I know where business
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