D'EDGE PROMOTIONS
D'EDGE PROMOTIONS What is digital marketing? 5Ds of digital : 'digital' is simplistically taken to mean 'our website' or 'our facebook page' Types of digital marketing : We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides - more than just "a website" or "a facebook page". The 5Ds of digital marketing : To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. digital marketing today is