D'EDGE PROMOTIONS How Can Big Data Contribute To Digital Marketing Success? Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes. As the number of outputs and customer characteristics have increased, companies are faced with huge volumes of both structured and unstructured data. This level of processing is beyond the capacity of traditional databases and software techniques. I use Google Analytics extensively in my work and also have my hands on a couple of big data tools. Digital marketing is my area of expertise, so I know where business
D'EDGE PROMOTIONS How To Use Geo-Targeting In Digital Marketing Search engine optimization is an incredibly popular marketing approach these days. If you are using it to promote your product or service, you likely face numerous competitors, many of whom boast marketing budgets that dwarf yours. This, however, doesn’t mean that you can’t win – using geo-targeting, you can pick your fights and precisely concentrate your efforts on the target demographics that will bring you the best results. Here’s how. 1. Dig deeper into demographic and geographic data It is a normal practice for marketers to run demographic analysis to decide on the best target areas for the launch of new products – it allows them to locate markets with high concentrations of potential customers and good income prospects. However, if you want to get more out of it, you should dig deeper and run an additional evaluation of how difficult it is going to be to reach your target customers. For
D'EDGE PROMOTIONS How to Build the Right Content Marketing Strategy for SEO Growth Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEO's believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs are captured in a search. Ask your nearest customer service representative what questions they answer every day; I can guarantee that you won’t find all of those questions with search volume in a keyword research tool. Keyword research can also tempt you to develop content that your brand really shouldn’t be cheating because you don’t have anything unique to say about it. Sure, you could end up i
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