D'EDGE PROMOTIONS How To Use Geo-Targeting In Digital Marketing Search engine optimization is an incredibly popular marketing approach these days. If you are using it to promote your product or service, you likely face numerous competitors, many of whom boast marketing budgets that dwarf yours. This, however, doesn’t mean that you can’t win – using geo-targeting, you can pick your fights and precisely concentrate your efforts on the target demographics that will bring you the best results. Here’s how. 1. Dig deeper into demographic and geographic data It is a normal practice for marketers to run demographic analysis to decide on the best target areas for the launch of new products – it allows them to locate markets with high concentrations of potential customers and good income prospects. However, if you want to get more out of it, you should dig deeper and run an additional evaluation of how difficult it is going to be to reach your target customers. For
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